Local SEO

Optimizing a business place in Google Map Listing comes under the Local SEO. Local SEO allows you to improve your website visibility locally using the Google Maps i.e. if you have a taxation office in London (lets suppose) and want to perform the local SEO. Local SEO provides us the flexibility to rank our website in New York.

The higher your website is in the search results, the more it will be beneficial for your business. It is the general rule of the search engines that higher your webpage is ranking, the more number of traffic it will receive, and the more will be the sales as well as projects.

How to optimize a business place in Google Map Listing

Optimizing the business place in Google is a crucial aspect of the Local SEO. In Local SEO people usually search for different queries like with a local intent without going into the general results i.e. worldwide i.e.

• Best Coffee shops near my home
• Best Coffee shops near my office
• Best Coffee shops in New York
• Best Coffee shops near me
• Other such queries

If your business is listed in the Google Maps the search engines will instantly display your business against all of the above-mentioned queries in their search results as it is locally optimized using the Local SEO techniques that we will explain further in this article.

How To Optimize Place in Google Maps

Google Maps also known as the Google Places will ensure your online presence across different google products like Google+, Google Maps, Google AdWords, Google Search Engine and Google Analytics.

Google My Business allows us to rank our results locally in the Google Maps. Upon going to the Google My Business you have to enter your website name as well as address in the search box. There you to add your business and the other necessary information.

Google Maps NAP

The first rule to secure your place in the Google Maps is the entry of the NAP i.e. Name, Address, and Phone Number. NAP is the first step to rank in the google. The more relevant your NAP the more relevant will be yours customers as well as sales.

The address you add in the Google My Business will be yours default address across the web. Answer all the questions asked by Google accurately as more relevant you add information the higher the Google will display your business in Google My Business as well as Google Maps.

After completing all of the above mentioned steps. Google will later verify your business. They will send you a verification pin within 1-2 weeks

You can also opt to receive a pin through text message or phone call. You just have to confirm your business and in an instant, your business will get appeared in the Google Listing as well as Google Maps.

Google+ Page

You can also set up the Google+ page of your business in order to make your business more visible in an online world. It will increase your customers that will have a direct impact on your sales.

Later you have to rank your result in Google Maps Listing in order to rank it higher on Google as well as Google Maps. Google will determine the ranking of your business in Google Maps based on the following factors.

Google Maps Ranking Factors

• Relevance: Relevance will determine how much a location is in relevance to the user who is making a query. In order to be more relevant, add full detail of your business such as location, photos, reviews of the customers as well as its opening and closing hours. On the other hand Google also determine relevance based on the reviews of your users.
• Prominence: Google will also determine your rankings in Google Maps based on prominence i.e. how well-known a business is. Google will rank the places higher that are more relevant to to the particular query of the user such as forts, markets, parks, landmarks, hospitals, monuments, and other like places. Besides more reviews and ratings is also one of the factors to acquire a higher place in Google Maps.
• Distance: Google will determine how much your distance from the location of the user is. Based on this search factor, Google will rank your business in accordance.

Conclusion

We have guided you on Local SEO. How you can add your business to Google and make it rank higher. Local SEO is one of the most important factors in search as approximately 50% of searches performed on Google are local. There are tons of websites that will provide you the local seo services however you can also perform local SEO by yourself by following all of the above-mentioned steps thus saving a lot of your useful money also attaining a higher useful experience at the same time.